From the beginning, one of my goals has always been to stay transparent with my readers! YOU are the reason my entire brand continues to see the growth I use to only dream of, and I am beyond appreciative of the support! With that being said, you also deserve to know when a post is sponsored. That basically means a brand paid me to feature their products on my website or social media platforms.
FIRST AND FOREMOST- I ONLY accept sponsored projects that I truly think will be beneficial to you guys! Sure, I’m not perfect, and I have agreed to a couple in the past that maybe didn’t fit my brand perfectly. But it was a learning experience and a promise to do better for you and me! It still blows my mind that I can be paid for using/wearing things I actually like! Blogging is my full-time job, so the sponsored posts and affiliate links are how I keep my brand afloat!
I like thinking beauty and lifestyle content are my minors, but my major/primary focus is fashion! That’s what I’m good at and what comes the most natural to me! I keep this in mind when accepting collaborations outside these topics. For example: If an ice cream company contacted me, I would first make sure it fits my brand! No, I don’t normally cover food, BUT I love anything with sugar and most of you guys know that. So I would agree to the collaboration since it’s a genuine thing I love!
Making sure the company is legitimate and has overall positive reviews is very important to me. I try the products before I post to make sure I actually believe in them! I don’t want to tell you guys I love something, and it’s my favorite thing ever if it’s not. That’s dishonest and not fair to anyone! I know you guys work hard for your money just like I do, so if you’re going to buy something through me, I want you to trust I’m being authentic.
This is seriously JUST the tip of the iceberg as far as this topic goes. I didn’t want the post to be too long, but just enough for you guys to get a basic understanding of what a sponsorship means! FYI- I always include if a blog post is sponsored at the bottom, and I also thank the brand because it means so much! Blogging is a virtual small business just like any brick and mortar store, so supporting me means continuing to make my dreams a reality! 🙂
PS: I also want to cover affiliate marketing and how amazing it is when you use my links to purchase merchandise! I think it deserves a separate post for the best explanation. IF you’re excited for this, comment below or DM me specific things you want to know!
XO
Kels
*All opinions are my own and I cannot speak for every influencer*