Sassy Southern Blonde

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Everything You Need To Know About A Sponsored Post

August 7, 2018

From the beginning, one of my goals has always been to stay transparent with my readers! YOU are the reason my entire brand continues to see the growth I use to only dream of, and I am beyond appreciative of the support! With that being said, you also deserve to know when a post is sponsored. That basically means a brand paid me to feature their products on my website or social media platforms.

FIRST AND FOREMOST- I ONLY accept sponsored projects that I truly think will be beneficial to you guys! Sure, I’m not perfect, and I have agreed to a couple in the past that maybe didn’t fit my brand perfectly. But it was a learning experience and a promise to do better for you and me! It still blows my mind that I can be paid for using/wearing things I actually like! Blogging is my full-time job, so the sponsored posts and affiliate links are how I keep my brand afloat!

I like thinking beauty and lifestyle content are my minors, but my major/primary focus is fashion! That’s what I’m good at and what comes the most natural to me! I keep this in mind when accepting collaborations outside these topics. For example: If an ice cream company contacted me, I would first make sure it fits my brand! No, I don’t normally cover food, BUT I love anything with sugar and most of you guys know that. So I would agree to the collaboration since it’s a genuine thing I love!

Making sure the company is legitimate and has overall positive reviews is very important to me. I try the products before I post to make sure I actually believe in them! I don’t want to tell you guys I love something, and it’s my favorite thing ever if it’s not. That’s dishonest and not fair to anyone! I know you guys work hard for your money just like I do, so if you’re going to buy something through me, I want you to trust I’m being authentic.

This is seriously JUST the tip of the iceberg as far as this topic goes. I didn’t want the post to be too long, but just enough for you guys to get a basic understanding of what a sponsorship means! FYI- I always include if a blog post is sponsored at the bottom, and I also thank the brand because it means so much! Blogging is a virtual small business just like any brick and mortar store, so supporting me means continuing to make my dreams a reality! 🙂

PS: I also want to cover affiliate marketing and how amazing it is when you use my links to purchase merchandise! I think it deserves a separate post for the best explanation. IF you’re excited for this, comment below or DM me specific things you want to know!

XO

Kels

*All opinions are my own and I cannot speak for every influencer*

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